Grouping is an important element of design in advertising. We naturally sort through items while viewing things in our environment. Similar items of colour are grouped together. Size and shapes are also a factor when it comes to grouping. Similar…
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Product Advertising and Space
In advertising design it’s important to use the space effectively. Essentially there is positive and negative space in an advertisement. Positive space is the area that all the items in the add occupy. Negative space is the rest of the…
Attention Grabbing Techniques In Advertising
In advertising attention is key. Companies are all competing for customer attention. They need to get ahead of the competition to sell their product. Traditional advertising uses simple elements of design to attract customer attention. Here are common techniques used…
Advertising Design -How To Use Proximity
In advertising you need the most effective designs to attract customers. This means your advertisement will be seen first. There are different tips and tricks to incorporate elements of design. One such element of design is proximity. Proximity is essentially…